While you can play Rage of Bahamut without spending a cent

While you can play Rage of Bahamut without spending a cent, there is very little incentive to do so. Because it’s easy to sink hours into this game, it also became very easy to justify a couple dollar purchase. Having said that,

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 RoB are great at monetizing their users through the following ‘cheap’ purchases:

 

Deep discounts & Specials for first-time purchasers – There’s a reason they say that the first purchase is always the most difficult to get out of a player. And if that is so, this first purchase is like a gateway drug to bigger future purchases. 

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RoB does a great job at offering deep discounts and one-time-offer specials to young players which is reminiscent of the days of infomercials.

 

Gambling Mechanics – Gambling mechanics such as the “mystery card” element is not an innovative one. It allows players to purchase random card packs before knowing whats in it and there’s often a perception that the cards in the packs are worth more than they are.  But where they succeed is that this type of mechanic is offered throughout the app.